6. Digital and Social Media Perspective 1-1 discusses how Google, Facebook, and Amazon dominate the market for

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6. Digital and Social Media Perspective 1-1 discusses how Google, Facebook, and Amazon dominate the market for digital advertising. Why has each of these companies become so dominant? Discuss their importance to marketers using digital advertising as part of their IMC program. (LO 1-4, 1-5)

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