6. Discuss how sales promotion programs can be integrated with a companys online strategy and how the
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6. Discuss how sales promotion programs can be integrated with a company’s online strategy and how the Internet can be used as part of a company’s sales promotion efforts.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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