6. Discuss how teaser advertising might be used to introduce a new product or brand or to...
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6. Discuss how teaser advertising might be used to introduce a new product or brand or to reposition an existing brand.What factors should marketers take into consideration when using a teaser campaign?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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