6. Discuss the rise in popularity of YouTube stars such as Smosh, the Fine Brothers, and Dude...
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6. Discuss the rise in popularity of YouTube stars such as Smosh, the Fine Brothers, and Dude Perfect among young people. Do you think these YouTube personalities can replace more traditional celebrities such as athletes, actors, and entertainers as advertising spokespersons? (LO 6-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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