6. Discuss the role of headlines in a print advertisement. What is the difference between a direct...
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6. Discuss the role of headlines in a print advertisement.
What is the difference between a direct headline and an indirect headline, and when might each type be used? (LO 9-3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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