6. Discuss why many companies such as Nike,Kodak, Ford, Ikea and others are choosing to publish their
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6. Discuss why many companies such as Nike,Kodak, Ford, Ikea and others are choosing to publish their own custom magazines.Do you think these custom publications are an effective way to reach their customers?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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