6. Global Perspective 19–2 discussed the “Taste the Feeling” global marketing campaign launched by the Coca-Cola Company. Evaluate the creative strategy being used for this campaign as well as the “one-brand”

approach that unites various brands such as Coca-Cola Light/Diet Coke, Coke Zero and Coca-Cola Life under one image, rather than positioning each brand differently.

(LO 19-1, 19-2)