6. IMC Perspective 8-2 discusses the debate over creative versus hard-sell advertising. Discuss the arguments for and
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6. IMC Perspective 8-2 discusses the debate over creative versus hard-sell advertising. Discuss the arguments for and against each perspective.Which do you support? Who should be responsible for judging the creativity of an ad—clients or agency creative personnel?
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Milan Mondal
I am milan mondal have done my Msc in physics (special astrophysics and relativity) from the University of burdwan and Bed in physical science from the same University.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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