6. One of the advantages of personal selling is the ability for dyadic communication. Explain what this
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6. One of the advantages of personal selling is the ability for dyadic communication. Explain what this term means.Why is this an advantage over other media?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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