6. The text lists both internal and external factors that might impact the media strategy.Provide examples of
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6. The text lists both internal and external factors that might impact the media strategy.Provide examples of each and discuss how they might impact the media plan.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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