6.Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find
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6.Why might a company choose to use a creative boutique rather than a larger, full-service agency?
Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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