7. Discuss the arguments for and against advertiser influence and/or control over the media.How might a newspaper
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7. Discuss the arguments for and against advertiser influence and/or control over the media.How might a newspaper or magazine avoid being influenced by advertisers?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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