7. Discuss the Lanham Act and how it affects advertising.What elements are necessary to win a false...
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7. Discuss the Lanham Act and how it affects advertising.What elements are necessary to win a false advertising claim under the Lanham Act?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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