7. Discuss the pros and cons of marketers using a twosided message as well as a refutional...

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7. Discuss the pros and cons of marketers using a twosided message as well as a refutional appeal as the basis for their advertising messages. Find an example of an advertisement that uses one of these types of message appeals and discuss why the marketer might be using it. (LO 6-3)

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Ali Khawaja

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