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7. Discuss the role of music in advertising. Find an example of a television commercial that is...

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7. Discuss the role of music in advertising. Find an example of a television commercial that is using a specific song and discuss the role the music plays in delivering the message. (LO 9-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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