7. Find a celebrity who is currently appearing in ads for a particular company or brand and...
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7. Find a celebrity who is currently appearing in ads for a particular company or brand and use McCracken’s meaning transfer model (shown in Figure 6-3) to analyze the use of the celebrity as a spokesperson.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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