7. IMC Perspective 9-2 discusses how advertising for online companies failed to inspire a new creative revolution
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7. IMC Perspective 9-2 discusses how advertising for online companies failed to inspire a new creative revolution in advertising.
Do you think Internet and dot.com companies relied too much on developing outrageous advertising?
Might some of these companies been more successful if they had used more traditional advertising approaches?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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