7. In meeting with your new boss, he informs you that the only goal of advertising and...
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7. In meeting with your new boss, he informs you that the only goal of advertising and promotion is to generate sales.Present your argument as to why communications objectives must also be considered.
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Shehar bano
I have collective experience of more than 7 years in education. my area of specialization includes economics, business, marketing and accounting. During my study period I remained engaged with a business school as a visiting faculty member and did a lot of business research. I am also tutoring and mentoring number of international students and professionals online for the last 7 years.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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