7. In recent years a number of marketers have questioned the economic feasibility of couponing programs.Discuss the
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7. In recent years a number of marketers have questioned the economic feasibility of couponing programs.Discuss the various reasons marketers are questioning the value of coupons. Evaluate the arguments for and against the use of coupons.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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