7. Using the BDI and CDI indices, explain the least desirable market situation for marketers.Provide an example.
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7. Using the BDI and CDI indices, explain the least desirable market situation for marketers.Provide an example. Then do the same for the most desirable situation.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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