7. What is meant by noise in the marketing communication process? Discuss how mobile devices such as
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7. What is meant by noise in the marketing communication process? Discuss how mobile devices such as laptops, tablets and smartphones are contributing to the noise problem and the effectiveness of television advertising. What are some of the ways TV advertisers can deal with the distractions created by these devices?
(LO 5-1, 5-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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