7.What is meant by the think global, act local approach to global marketing and advertising? Discuss some
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7.What is meant by the “think global, act local” approach to global marketing and advertising?
Discuss some of the ways marketers can adapt their advertising to local markets.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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