8. Evaluate the Just Imagine campaign for Whirlpool appliances discussed in IMC Perspective 5-3. Do you think
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8. Evaluate the “Just Imagine” campaign for Whirlpool appliances discussed in IMC Perspective 5-3. Do you think this campaign will be effective in connecting with the working women Whirlpool is targeting? Why or why not?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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