8. Explain why the high costs of personal selling might be warranted. Give a specific example of...
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8. Explain why the high costs of personal selling might be warranted.
Give a specific example of a situation where this is the case.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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