8. Explain why traditional public relations practitioners might be unhappy with the organizations use of MPRs. Take
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8. Explain why traditional public relations practitioners might be unhappy with the organization’s use of MPRs. Take a position as to whether this criticism is justified.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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