8. IMC Perspective 16-4 discusses the problems McDonalds encountered as a result of the conspiracy to embezzle
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8. IMC Perspective 16-4 discusses the problems McDonald’s encountered as a result of the conspiracy to embezzle winning game pieces from the company’s popular Monopoly game promotion. Do you think McDonald’s will ever be able to use the Monopoly game promotion again? Why or why not?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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