8. IMC Perspective 21-3 discusses the debate over direct-toconsumer advertising. Do you agree with the decision by
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8. IMC Perspective 21-3 discusses the debate over direct-toconsumer advertising. Do you agree with the decision by the Food and Drug Administration to issue new guidelines making it easier for pharmaceutical companies to advertise prescription drugs on television as well as in print media?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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