8. IMC Perspective 22-3 discusses the advertising campaign developed by the U.S.Office of National Drug Control Policy
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8. IMC Perspective 22-3 discusses the advertising campaign developed by the U.S.Office of National Drug Control Policy linking drug use with the support of terrorism. Do you think these ads are an effective way of dealing with the drug problem? Why or why not?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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