8. In the text it was indicated that families may influence the consumer decision-making process.Describe how various
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8. In the text it was indicated that families may influence the consumer decision-making process.Describe how various family members may assume the different roles described in Figure 4-11.Also explain how these roles might change depending upon the product under consideration.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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