8. The Yellow Pages, once a staple in ones home, has all but ceased to exist. Explain...
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8. The Yellow Pages, once a staple in one’s home, has all but ceased to exist. Explain why the Yellow Pages are barely surviving, and why those that still exist continue to do so. Will the Yellow Pages soon cease to exist?
(LO 13-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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