8.More and more business-tobusiness companies have gone away from purely trade advertising to advertising on consumer media.
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8.More and more business-tobusiness companies have gone away from purely trade advertising to advertising on consumer media.
Is this likely to be a successful strategy? Why or why not?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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