8.What is meant by one-sided versus two-sided messages? Discuss some of the reasons marketers may or may
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8.What is meant by one-sided versus two-sided messages? Discuss some of the reasons marketers may or may not want to use a twosided message.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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