8.What is meant by slice-of-death advertising? Discuss some of the reasons business-to-business marketers might use this technique.
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8.What is meant by slice-of-death advertising? Discuss some of the reasons business-to-business marketers might use this technique.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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