9. AFLAC, which is a provider of supplemental insurance, has been very successful in making a duck...
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9. AFLAC, which is a provider of supplemental insurance, has been very successful in making a duck a popular personality symbol for the company in its advertising.
Discuss why an insurance company would develop an advertising campaign featuring a duck.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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