9. Discuss Procter & Gambles decision to make digital and social media an important part of the...
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9. Discuss Procter & Gamble’s decision to make digital and social media an important part of the IMC program for Charmin. Why has P&G been successful in using social media for the brand? (LO 5-4, 5-5)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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