9. Discuss some of the differences in media that exist across various countries and how they might...
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9. Discuss some of the differences in media that exist across various countries and how they might impact the media strategy used by marketers. (LO 19-4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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