9. Discuss the pros and cons of using a comparative advertising message. Find an example of a...
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9. Discuss the pros and cons of using a comparative advertising message. Find an example of a current campaign where a marketer is using a comparative ad and evaluate the decision to do so.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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