9. Discuss the pros and cons of using humor as the basis for an advertising appeal. Find

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9. Discuss the pros and cons of using humor as the basis for an advertising appeal. Find an example of an advertising message that uses humor and evaluate its effectiveness. (LO 6-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Aug 20, 2024 06:11 AM

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9. Discuss the pros and cons of using humor as the basis for an advertising appeal. Find

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Advertising And Promotion An Integrated Marketing Communications Perspective

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