9. Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed
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9. Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed advertising agencies and identify the factors that led the company to switch to another agency. (LO 3-4)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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