9. Explain why communications measures may be better to use than sales or market share objectives when
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9. Explain why communications measures may be better to use than sales or market share objectives when developing the IMC plan. (LO 7-1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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