9. IMC Perspective 3-2 discusses how Gateway has changed advertising agencies five times in the past ten
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9. IMC Perspective 3-2 discusses how Gateway has changed advertising agencies five times in the past ten years. Discuss the various reasons why Gateway has changed agencies so often and how the changes may have impacted its advertising.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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