9. List and describe the advantages and disadvantages of the use of public relations in an IMC...
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9. List and describe the advantages and disadvantages of the use of public relations in an IMC program.Provide an example of an appropriate use of public relations in this mix.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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