9. Some marketers believe that traditional catalogs are on the way out and that they will be...

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9. Some marketers believe that traditional catalogs are on the way out and that they will be replaced by digital catalogs.

Explain why digital catalogs will or will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog. (LO 14-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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9. Some marketers believe that traditional catalogs are on the way out and that they will be...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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