9. The Federal Trade Commission is in the process of developing a national do-not-call registry.Discuss how this
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9. The Federal Trade Commission is in the process of developing a national “do-not-call” registry.Discuss how this registry will impact the direct marketing industry.
What arguments might direct markets use in trying to prevent the implementation of such a program?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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