9. This chapter discusses the Unskippable online advertising campaign created by the Martin Agency for GEICO. Why
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9. This chapter discusses the “Unskippable” online advertising campaign created by the Martin Agency for GEICO. Why do you think this campaign was so popular among consumers? Do you think the technique used for the GEICO campaign can be used by other marketers as a way to draw attention to their online video ads? (LO 9-3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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