9. What are GRPs and target GRPs? Explain what these terms mean and discuss some of the
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9. What are GRPs and target GRPs? Explain what these terms mean and discuss some of the strengths and weaknesses of using them. (LO 10-1)
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Gaurav Soni
Teaching was always an area where I can pursue my passion. I used to teach my friends and junior during my school and college life. After completing my professional qualification (chartered accountancy) and before joining my job, I also joined an organization for teaching and guidance to my juniors. I had also written some articles during my internship which later got published. apart from that, I have also given some presentations on certain amendments/complex issues in various forms.
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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