9. What is a creative brief? Discuss the various elements that should be included in a creative...
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9. What is a creative brief? Discuss the various elements that should be included in a creative brief and why they are important. (LO 8-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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