9.A number of approaches to segmentation have been cited in the text.Provide examples of companies and/or brands
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9.A number of approaches to segmentation have been cited in the text.Provide examples of companies and/or brands that employ each.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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