9.What are the differences between focus group research and ethnographic research? Discuss how each research method could
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9.What are the differences between focus group research and ethnographic research? Discuss how each research method could be used to provide qualitative research input that could be used in the creative process.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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