9.What are the three basic options a company has for organizing its international advertising and promotion function?
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9.What are the three basic options a company has for organizing its international advertising and promotion function? Discuss the pros and cons of each.
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Ankur Gupta
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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